“Change is the only constant in life”Heraclitus
After 20 years in the Madison market as a full-service advertising agency, working with some of the top brands in the world, we are no longer putting out the “full-service” flag. We are focusing on helping brands grow their businesses with marketing plans, sales strategies, and developing their brand platforms.
In fact, we’ve created a new website for this: www.GunterMarketing.com
If you’re a past agency client, we still have all of the old files. Use the link above to contact us.
We are still involved with IMS Barter on several fronts, click here for more information if you are an IMS Barter Member.
Why the change?
We really haven’t been a full-service ad agency for several years now. A while ago, the owners of the agency, Randy and Cindy Gunter, acquired the McNess Home Products line and started a new company, Sugar River Trading Company. Cindy has been working full-time running that company while Randy helped get it launched and still plays a role as the CMO. This manufacturing and distribution company has seen substantial growth and is continuing on an upward trajectory. www.McNessStore.com
During that same time, Randy started working as a fractional CMO for another company. In that case, aggressive growth goals were established, and if met, Randy was to get a stake in that company. Those goals were reached sooner than expected and the company is positioned for even bigger growth. The partners and Randy recently reached an agreement for them to buy out Randy’s shares in the company. (So now Randy is looking for another company to do a similar “project” with.)
And, with this change, Randy is open to work with other ad agencies. If you are an agency owner or creative, and want help with marketing plans, strategies, or creative ideas, give Randy a call. Click here to see Randy’s CV.