Charter Business—Direct Mail Testimonials

Working on a campaign for Charter Business, we had to separate the business side from the home side. Now I know it isn’t good to say bad things about a client, but our job was to increase business on the business side, and let’s face it, there are lots of negative stories out there about home service. We felt a need to really differentiate between the two. So what we did is did a series of direct mail pieces that had real customers tell their stories about their internet and phone services.