Your Brand Isn’t What You Think It Is

Oftentimes, people talk about their brand as if it was something that we could physically see, grab it, put it on a pedestal, wrap a bow around it and take its picture. And if the brand wasn’t performing, you could … Read More

Competing with Larger Competitors…

Is your business a challenger brand? By definition, a challenger brand is any company or product brand that is not the industry leader. So odds are, you’re probably a challenger brand. Of course that position can be up for interpretation. … Read More

The Ad Agency System is Broken

It’s not you, it’s me. Well, maybe it’s you too. Advertising agencies have been around over 100 years. They started as “agents” as these ad companies would simply be a middle man for their clients, taking the ad idea and … Read More