Watch the commercials, there in our Top 100:
Berghoff Beer (Huber Brewing Co) – Slide featuring Eric Sardinas and Stomp featuring Billy Branch
Verona Vision Care – Personaleyes featuring Modern Mod
Merschman Seeds – Download a free MP3 of the song Grow by Jake McVey
At one point in time were trying to launch a project that created advertising for small businesses that could be used in different markets. We created some “spec” commercials with that in mind, and this is one for a heating and air conditioning business. You’ll notice a space for the tag at the end where the business could have their message about their air conditioning services. There was also another version where our devil was in a cold place (you know, it gets “cold as h___”) for the heating side of the business. Unfortunately the Ad Diner concept never really took off and this commercial never aired.
This features Billy Peiffer, lead singer for the band Lynn Allen. This was a riot to make, and we’re terribly sorry that we can show the outtake versions here. (And if you know Bill, you can probably guess why.)
Northstar beer was named and created for Aldi Foods through one of our brewery clients. Coming up with a beer name is hard to do, and it is getting harder all of the time. With a ton of craft breweries out there, beer names are often taken. Northstar was itself a craft beer, so the thought process was that people realized that the “old way” of navigation was by the stars. If people felt that the name was about an old way of doing something, they would also feel that the beer was brewed in an old-fashioned, traditional way.
Designers love projects like this…American Printing asked us to design a printed piece that showed off the capabilities of their new printing press. So taking a magic theme, we created a piece that utilized varnishes, metallic inks and a fun die-cut and fold. The most fun part of the piece is the cover where the headline “Is It Magic?” appears and disappears depending on how the light hits the cover.
We have to include the Peter Buffett website in our list of Top 100 projects—it was the very first project we did! By today’s standards, this website is extremely archaic. But for those of you that are old enough to remember, think back to what the internet was like 20 years ago. This was a highly innovative website at the time, optimized for your 56K dial-up modem!
There were very few musician sites around in 1997 and even fewer with music samples that you could listen to. And then watch a video clip? Well that was pretty much unheard of. Of course you had to wait for the clip to download and then it was just a little bigger than a postage stamp and very pixelated. Plus you needed to have Real Player or Windows Media Player installed on your machine in order to watch it (and that sometimes confused people.) But it was there!
The next version to his site (soon after the initial launch) included his side project Comet 9 and the Spirit theatrical information on the opening splash page. (Left above.)
Working on a campaign for Charter Business, we had to separate the business side from the home side. Now I know it isn’t good to say bad things about a client, but our job was to increase business on the business side, and let’s face it, there are lots of negative stories out there about home service. We felt a need to really differentiate between the two. So what we did is did a series of direct mail pieces that had real customers tell their stories about their internet and phone services.
Our campaign for CASN garnered a lot of national attention and won a Best of Show for PR at NAMA regional (and won the category at National) along with several creative awards. Then President George Bush issued a proclamation for National Farm Safety and Health Week using our theme.
This TV spot features country singer Michael Peterson who graciously volunteered his time. Lots of side stories to this project. We shot this in Nashville on Michael’s farm and surrounding areas. The graveyard scene looked almost identical to the way we had it storyboarded it up, with a farm building in the background. However, we drew up the storyboard before we scouted the location.
The representative of the tractor company told us there would be a tractor on the farm. When we got there they pulled out what can only be called a lawnmower. Creative camera angles fixed our dilemma.