General Casualty Insurance (QBE)—Escher Print Ad

General Casualty Insurance (now QBE) had grown to be over 1 billion dollars in business, but they still maintained a “small company” relationship with their agents. This print ad ran in trade publications to drive the point home that they could be big in numbers but still offer personalized service. The M.C. Escher print was licensed to use. We had a few overnight emails back and forth negotiating the rights with the estate in the Netherlands. (Very easy to work with.)